> Cost of Living [ new hiphop ] – feature updates every Thursday
listen to the article
Proklaim – ENCHANTMENT

Proklaim Eclipses Boundaries with “ENCHANTMENT”
Hailing from the sunlit landscapes of Windhoek, Namibia, Proklaim crafts a musical narrative that is both enchanting and groundbreaking. His latest single, “ENCHANTMENT,” encapsulates the essence of political gangsta rap, challenging listeners with its trippy psychedelic charm and profound lyrical depth. Recorded at PEN PUSHAZ STUDIOS and polished to perfection at AUDIOART NAMIBIA, this track is emblematic of Proklaim’s ability to meld spontaneity with meticulous craft.
In “ENCHANTMENT,” Proklaim’s dynamic style comes alive through the freestyled bridge and chorus, while the verses portray a more calculated lyrical prowess. The synergy of production and progressive execution reflects his commitment to artistic authenticity and a resonant, meaningful message. As Proklaim continues to navigate the evolving music scene, this release serves as a testament to his burgeoning promise and visionary artistry. With “ENCHANTMENT,” Proklaim not only pushes boundaries but also carves a path for a future filled with unexpected brilliance.
Prettii boii – HATER

Navigating Young Adulthood Through Music: Prettii boii’s “HATER”
Mark your calendars for April 10th, 2025, as Prettii boii breaks onto the scene with “HATER,” a definitive Gangsta Rap anthem. Hailing from Greenwich, England, Prettii boii introduces a gripping narrative that explores the complexity of youth, relationships, and self-identification amidst modern British culture. With collaborators like Chitukula Nyirenda and Leon Gordon, this track was birthed in the casual yet creative confines of a home studio in South East London, capturing the essence of young adulthood in the UK.
“HATER” stands as a battle cry against negativity, encapsulating Prettii boii’s unique persona and candid storytelling. The artist’s words, shaped through personal trials, reflect Prettii boii‘s refusal to be undermined by detractors. As Prettii boii ramps up for his performances, “HATER” is not only music but a testament to his resilience and artistry. With his music videos adding a visual narrative, followers are invited into Prettii boii‘s artistic universe—raw, real, and undeniably captivating. Tune in to his journey and watch him redefine the rap anthem for the modern age.
Dr Jaii – Just One Dial

Dr Jaii’s “Just One Dial” Connects with the World in an Electrifying EMO-Rap Anthem
Dr Jaii In the realm of modern music, Dr Jaii ensures that authenticity meets innovation with his latest single, “Just One Dial.” This captivating Trap creation explores the electrifying power of connection, unraveling how a simple call can be a pivotal turning point. Fusing melodic soundscapes with smooth vocals, Dr Jaii crafts a narrative that resonates profoundly with anyone who dares to embrace life’s possibilities.
With over 100,000 fans on YouTube, this rising artist is swiftly cementing his place in the music industry. “Just One Dial” offers catchy hooks paired with undeniable energy, resonating with a global audience that yearns for connection and risk-taking in love and life. Dr Jaii’s storytelling prowess is not just heard—it is felt, making this track a surefire anthem on streaming platforms and social media alike.
Available on all major streaming platforms, this single is more than a song—it’s a movement urging listeners to believe in “that one dial.” Embark on this sonic journey with Dr Jaii and let the music speak volumes.
SONOFPAIN – Push

Sonofpain’s Powerful Debut “Push” Reshapes The R&B Narrative
Hailing from the heart of Kelowna, Canada, Sonofpain‘s debut album “Push” is a vivid kaleidoscope of alternative indie R&B and hip-hop. Released on November 15th, 2024, this original compilation reflects his multidimensional artistry through eight electric tracks. Songs like “Amnesia” pulse with a rave-like energy, contrasting with the introspective depth of “V,” capturing Sonofpain’s emotional range. Recorded at Opulence Recordings and Meteor Sound Studios, the album showcases his musical influences from the likes of Kid Cudi, Trippie Redd, and Gunna.
Engulfed in personal philosophies and past traumas, Sonofpain’s narrative resonates with the universal pursuit of transformation—a testament to his message, “You can do whatever you set your mind to.” Collaborating with Eclipsik, his journey underscores the essence of teamwork and forging new creative relationships. As he gears up for a live showcase in early January, Sonofpain invites listeners to embrace the therapeutic power of his music, marking a new chapter in his promising career.
Mastalokey AKA M.L.K. – 4evermine

A Fresh Soundscape: “4evermine” by A1OURWORLD
Richmond, VA’s dynamic sensation, A1OURWORLD, led by the visionary Mastalokey A.K.A. M.L.K, is back with their electrifying single “4evermine,” released on December 4th, 2024. This masterpiece, recorded at Goodpeoples Studios, showcases an innovative blend of alternative indie R&B and hip-hop, interwoven with trap influences, producing a distinctive sound that is both vintage and contemporary.
“4evermine” is a raw exploration of love and lust, enveloped in an auditory tapestry that echoes underground inspirations like A$AP Mob and Raider Klan. Mastalokey, together with A1 Jovi and producers Wize and Geoff, continuously expands the boundaries of their craft, injecting their unique flair into every beat.
As the band states, “We’ve crafted a sound that’s as fresh as it is reflective of our roots—this is 4evermine, a declaration of our musical evolution.” This track stands as a testament to A1OURWORLD’s commitment to redefine modern music with their unparalleled creative vision.
If you would like to submit your music for playlist or feature consideration, please submit here via our partnership with MusoSoup.