Label Debuts with a Daring Marriage of House and Techno
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Innovative and unapologetic, CRYME steps onto the scene with a transformative new EP, “HOLD ON,” marking the inaugural release for the SEVEN label. Premiering this November, the EP exemplifies the label’s ethos of celebrating diversity and joy on the dance floor. SEVEN, a label that prides itself on queer and FLINTA* (female, lesbian, intersex, non-binary, trans, agender) representation, continues to challenge norms by playing at the intersection of house and techno music. This brave foray into genre-blending couldn’t have a more fitting entry point than CRYME’s brilliant effort.
CRYME’s original mix of “HOLD ON” forms the EP’s backbone with its captivating low-end drive, enhanced by a rich tapestry of rhythm and hypnotic vocals. This weighty original sets a foundation for the EP’s innovative spirit, providing fertile ground for the unique and dynamic remixes that follow.
Cinthie takes the reins on the first remix, infusing the track with a soulful House reinterpretation. Her approach adds depth, employing choppy stab sequences and airy strings, resulting in a composition that resonates with dance enthusiasts. The rework by Cinthie honors the original while injecting her distinctive flair, ensuring the dance floor remains alight with smiles and love.
Hailed for his robust sounds, Obscure Shape pivots towards the Techno realm, presenting a potent drum-fueled exploration that dissects the original’s components of keys and vocals. His treatment delivers a deeply immersive experience, inviting listeners to lose themselves within the powerful rhythm.
The exploration continues on the flip side with Lydia Eisenblätter’s remix, which pivots back to the House genre, offering crisp breaks and gritty rave stabs. Her version stands out with pulsating subs that redefine the original narrative, creating an exhilarating soundscape that pushes boundaries.
Lastly, VOLPE’s interpretation closes the EP with an ethereal, dub-techno journey crafting spirals of dub echoes, bouncy bass, and heavily shuffled percussion. His re-envisioned soundscape rounds out the EP’s offerings, leaving audiences longing for more.
SEVEN, as a label dedicated to unorthodox pairings and evocative sounds, has set a definitive tone with “HOLD ON.” This EP not only showcases CRYME’s artistry but also positions SEVEN as a vibrant new player ready to shape soundscapes that are not only heard but also felt.
Released last November in both vinyl and digital formats, “HOLD ON” eagerly awaits to electrify the scene. For those ready to dive into the sonic blend of House and Techno with an edge, SEVEN has arrived, and with it, CRYME is set to make waves.
Be prepared to embrace the unexpected and experience the euphoric spirit of SEVEN’s debut release.
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